Monday, October 8, 2007

Judging Java on CoffeeReview.com

greek_cup.jpgSo, you wanna buy Fair Trade coffee, but there’s just something about those sealed bags of beans that makes you seriously wary of what’s inside. Packaging on eco-friendly products can be a touch too colorful, kinda papier-mache crunchy and seem to me to be…I dunno…unprofessional. The fear: That these well-meaning…

… coffee companies are valuing social issues over coffee quality.

Coffeereview.com got hip to the issue and has come out with a 1 to 100 rating system for Fair Trade certified coffees similar to those well-known wine scales, each complete with a couple of graphs of classic wine-like descriptors: “a dense and chewy coffee with an elegant, silky velvet finish” with “tobacco-notes” and “musty earthiness”.

Source:

http://www.treehugger.com/files/2004/11/coffeereview.php

Posted by Fresh Roaster at 14:30:25 | Permalink | Comments (2)

Ashanti Coffee: How Far Away Troubles Affect Us

 

The lead story in the Economist this week is about Zimbabwe, about how its economy has descended into chaos, how gangs are rampaging through the country and how production of crops and goods is at levels not seen since before WW2. These stories can be shocking, but for us in North America they are distant from our daily lives and do not affect us directly.

However it is surprising how complex and big, global issues can hit you at the local level. A few weeks ago, while buying a coffee in a warming hut at the top of Blue Mountain, a minor ski hill overlooking the small town of Collingwood Ontario, I noticed signs describing it as Ashanti Coffee. TreeHugger loves supporting local green initiatives, and looking it up I found that:

 

Amy & David Wilding Davies grow coffee on eastern facing slopes in the Chipinge region of Zimbabwe in beautifully rich red soils. They have made the effort to maintain 50% of Ashanti in its natural state for conservation of the indiginous forest….The 250 full time employees and their families are housed on the farm in traditional houses with additional communal cooking facilities and running water. The welfare of their employees and families is important to Amy & David. All employees and their children are fed a hot meal each day at lunchtime. Amy & David were awarded ‘Coffee Growers of the Year’ for 2003 in Zimbabwe.” Furthermore they remit a percentage of their sales back to the people living in rural districts;”Every year the children, parents and teachers come from Maundwa Primary School to pick coffee and raise money for their many needs. Ashanti donates 10% of their picking totals back to the school as well as a percentage of all our yearly sales.”

I continued looking for information about Fair Trade and certification of what they were doing, and found nothing. Fair trade is geared to the small grower and the co-op, and I thought that it might not work for a private grower. I contacted them and manager David Brennen replied:

“The short answer is that it’s a bit of a square peg - round hole situation. Although we use responsible practices that parallel those of the Fairtrade movement and similar ethical organizations, our grower direct business model doesn’t really fit into the Fairtrade structural framework.

We don’t really fit on the grower side because a Fairtrade grower must be either a smallholder farmer who is a member of a licensed coop, or a commercial operator whose labour force is economically disadvantaged or marginalized by the conventional trading system.

We’re neither, since we’re not a smallholder, and since our labour force isn’t economically disadvantaged or marginalized. We already operate in a socially and economically responsible way that meets and in many ways exceeds the substantive objectives of leading ethical organizations.

We don’t fit in the Fairtrade importer and roaster categories because we don’t buy coffee from anyone – we grow, import and roast our own coffee, and no payment changes hands between any roasters, importers or producers. “

I wanted to learn more before I wrote about this. After all, I keep promoting Fair Trade, and here is the outsider, dare I say white farmer, setting up in Zimbabwe and is this something that I can support? It got far more complex. I learned from the Mail & Guardian that:

A white commercial farmer was chased off his land in Zimbabwe and the manager of a coffee plantation was beaten up by gun-toting men, the owners of the properties told Agence France Presse (AFP) on Thursday.

Allan Warner, a South African farm manager, received 12 stitches on his head after he was beaten up by a group of about 15 armed men at a coffee farm near the town of Chipinge, in southeastern Zimbabwe.

“We were on the farm on Wednesday morning when we were attacked by a group of militia armed with a Uzi automatic gun,” said coffee farmer David Wilding-Davies.

“Shots were fired and a farm manager was attacked with a steel pipe, resulting in him having to get 12 stitches,” Wilding-Davies, a Canadian investor who bought the Ashanti coffee farm in 2000, told AFP by telephone.

And it turns out that Amy and David, owners of Ashanti, did lose their homestead and the custodial properties. David Brennen responded again:

“Title to these properties remains unchanged and court orders are in place directing possession to be returned to David and Amy, so from a legal standpoint at least, we control the properties.

However the reality on the ground is different. Possession of the homestead was seized last year, putting David and Amy out of their home, and the existing court orders are essentially unenforceable due to the political situation.

We have this year’s coffee crop off the custodial property and in transit to Canada now, giving us assured production for this year. A manager is working a reduced portion of the remaining custodial property, but future coffee crops are uncertain due to seizure of large tracts of the best land, and the very unstable political climate.

The farms that are taken are essentially stripped of everything that will produce a quick cash return for the new possessors, and rapidly degenerate into a state of neglect. As a consequence, production of some of the best East African coffee has been lost.”

Amy and David are looking for new land in more stable parts of Africa, and hope to re-establish themselves. I have erased a dozen cliched endings about the flavour of tears and will only say that when I drink my Ashanti coffee tomorrow in the snowbound hut at the top of Blue Mountain, it will taste very different.

Source:

http://www.ashanticoffee.com/index.html

Posted by Fresh Roaster at 14:24:25 | Permalink | No Comments »

Monday, October 1, 2007

6-Step Program for the Caffeine Addicted

fairtradecafe.jpgCalm your caffeinated panic attack — We’re not talking about quitting coffee. This is a 6-step program for drinking better coffee — for the environment, society, and you and your java addiction.

If all the coffee chatter about triple certification labels or the Make Trade Fair campaign gives you nervous heart palpitations and jitters, just follow these half-dozen steps to get on a sustainable, alert-but-not-wigged-out caffeine high.

1. Say bye-bye to yucky coffee. This means a big adieu to Kraft, Nestle, Sara Lee, and Procter & Gamble — AKA the “big four.” These coffee biggies helped engineer a huge overproduction of coffee that made coffee farmers dirt poor — a situation dubbed the coffee crisis. The four also got the American public used to drinking swill. If you’re drinking canned Folgers coffee, you’re probably downing twigs, dust and floor sweepings.

2. Get a local roast. Brew coffee at home? Then get to know your local coffee roaster — You can get a quick list of fair trade coffee roasters in your state here to start. Not only will you support local business, you’ll also get tastier, freshly roasted coffee. Plus, you won’t incur more food travel miles by having your coffee shipped to you from, say, Seattle. Unless you live in Seattle, in which case you might try Pura Vida or Cafe Humana.

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3. Opt for organic and fair trade. Why organic? So people don’t have to pick coffee amid pesticides, and so you don’t have to drink pesticides. Why fair trade? Fair trade coffee ensures that farmer co-ops receive at least $1.26 per lb of green coffee — a lot more than most coffee farmers get in the commodity market. Finding double-certified (both organic and fair trade) coffee isn’t hard — And in fact, it’s a fast-growing niche! Chances are, if your coffee roaster offers fair trade, it also offers double-certified coffee; about 80% of the fair trade certified coffee coming into the US is also organic. And if you’re up for a challenge, you might look for triple-certification (organic, fair trade, and shade grown), but those are rather tough to find, especially locally.

4. Step away from that Starbucks. Yes, Starbucks gets great PR — They have excellent marketing people. But beyond the miniscule amount of fair trade and organic coffees offered in those ubiquitous stores (the mermaid doesn’t have a single blend that’s both fair trade AND organic), Starbucks has also been charged with unfair and predatory business practices that drives out local businesses, as well as union-busting. Or if you must go — maybe because all your local indie stores have already gone kaput — take the Starbucks Challenge

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5. Check out your local indie coffee shop, especially if they offer organic or fair trade options. If you had a big Starbucks habit, you’ll be in for a shock, because each indie coffee shop will be — gasp — different! It’ll be a thrilling coffee adventure that’ll keep your money in the local economy. Plus, indie coffee shops usually come with a lot of little privileges, like free wifi, locally baked goods, and friendly owners who listen to what you want — and might change things up for you (again, amenities will depend on location). Which brings us to –

6. Convert your coffeehouse. Dilemma: Your coffee shop’s cute and local, but it doesn’t brew anything organic or fair trade. What’s a coffee addict to do? If you’re feeling up to it, have a little chat with the owner or other people working there, starting with, “Hey, I love your coffee shop, and I was wondering….” Not that brave? Then send your coffee shop an email: “Hi! My name is [insert name] and I’m a Treehugger! Also, I love your coffee shop, and I would bike over with all my Treehugging friends every morning if you offered organic, fair trade coffee….”

7. Relax with your coffee. Resist the temptation to freak out because you can’t find a triple-certified, solar-power-roasted coffee from a local cafe that composts and uses only CFL bulbs. That kind of all-or nothing thinking will only lead to a sad, Nescafe overdose! There is no “perfect” cup of coffee. Plus, each of our situations has its weird quirks. Maybe you’re in a town where the only indie coffee shop’s owned by a Hummer-loving oil magnate — in which case your best option might be to get the closest Cooperative Coffees company to ship some java over to you, ASAP….

Drink happy, stay caffeinated –

Source:

http://www.treehugger.com/files/2006/10/fair_trade_organic_coffee.php

Posted by Fresh Roaster at 22:20:38 | Permalink | No Comments »

Is Organic Coffee Doomed?

saloncoffee.jpgWill organic-coffee lovers need a different kind of fix, soon? Earlier this month, Salon published a story decrying the U.S. Department of Agriculture’s recent tightening of organic-certification requirements. The main sticking point: These revised standards could drastically cut back on the ability of small grower co-ops to produce organic coffee.

“This ruling could wipe out the organic coffee market in the U.S.,” says Kimberly Easson, director of strategic relationships for TransFair USA, which certifies fair-trade products in the United States. Worries that the USDA ruling will jack up costs for small-scale organic producers, and drive them back into conventional commodity markets, also abound.

From Salon:

Until now, however, there has been a special provision for “grower groups” that made certification practical for farmer cooperatives in the Third World, whose memberships can reach into the thousands. Because of the immense logistical demands of inspecting every farm in a large co-op, a compromise was reached: An organic inspector would randomly visit only a portion of the group’s farms each year, usually 20 percent. The grower groups would then self-police the remainder through a manager who made sure they followed the rules. The following year, an inspector would return and visit another 20 percent of the farms. After five years, all farms would be inspected.

But in the ruling made public this month, the National Organic Program overturned that system, saying every farm in a grower group must now be visited and inspected annually—as has been the practice in the United States—rather than only a percentage.

Rodney North of Equal Exchange tells TreeHugger that this move would decertify “tens of thousands of small-scale organic farmers around the world” currently certified through their farmer co-ops. “This would include most of the world’s Fair Trade Certified co-ops,” he says. “Not only would this be a huge economic blow to these farmers and their communities, it would also be a big step backwards for the environment, and would shrink the supply of organic foods (especially coffee, tea, bananas, chocolate, and sugar) for U.S. consumers.”

In response, Equal Exchange and the National Organic Coalition have put together a petition to the USDA. Note: The deadline to sign the petition is Tuesday, April 24th.

Call us pessimists, but we don’t think it’s in the USDA’s best interest to tick off a bunch of highly caffeinated people. And if chocolate is pulled into the ring? Prepare for one whopper of a throwdown.

Source:

http://www.treehugger.com/files/2007/04/is_organic_coff.php

Posted by Fresh Roaster at 22:13:44 | Permalink | Comments (1) »

How to go Green- Coffee & Tea

coffee-and-tea.jpg

What’s the Big Deal?

Coffee is the world’s most commonly traded commodity after crude oil, and tea is the world’s most consumed beverage after water. So if tea and coffee are up there with oil and water on the world stage, we know there must be a lot at stake here. One thing that’s definitely at stake is our desire to get a tasty, healthy, perky, fairly-traded, and eco-friendly brew to sip. Here’s a quick spin through some of the finer points of green coffee and tea connoisseurship.

Guide Navigation

Top Ten TipsBigger OptionsBy the NumbersGetting TechieCase StudiesFurther InformationGet IT!Take me home. Back To Top Λ

Top 10 Tips

1. The local brew

Seek out the coffee and tea that have traveled the least distance to reach you and also aim at supporting local, independent farms, cafés, and roasters.

2. Mug shots

Go ahead, find that perfect mug and make the investment. Not only is a reusable mug more pleasurable to sip out of than a paper cup, but it will replace an untold number of disposable cups, plastic sippy tops, “java jackets,” and other disposable paraphernalia. If you’ve got a thing for paper cups and Greek art, try a more durable “We Are Happy to Serve You“, the handy-work of TreeHugger founder Graham Hill. Make a quick tally of how many disposable coffee or tea cups you use in a month…yeah, it’s probably a lot.

3. Organic

Coffee and tea that bear organic certification are more eco-friendly because they are grown and processed without toxic chemicals, are cultivated and harvested in ways that protect sensitive ecosystems, and spare workers from exposure to harmful pesticides and herbicides. Shade grown coffee is another important category that preserves habitats for migratory birds on coffee farms, also letting beans mature more slowly and creating richer flavors.

4. Fair Trade

Not only does certified fair trade coffee and tea help ensure living wages and safe working conditions for farmers, but TransFair and Rainforest Alliance both include rigorous environmental standards in their certification criteria.

5. Home brew

The local café is great. It’s got your friends, good food, free wireless. But if you think you can be greener in your own kitchen, give it a try. When you do it at home you know where the beans and leaves are coming from and also where they go when they’re spent. Plus, you can’t forget your mug, you can choose organic milk, and never toss out another paper sugar packet. Try a bit of quick math on the cost savings of making your morning cup-o-joe at home.

6. Loosen up

Tea bags and coffee filters can be useful but are mostly unnecessary. Great coffee can be made at home with a reusable filter or a stovetop espresso maker. A quality tea infuser can last a lifetime and replace an untold number of (questionably compostable) tea bags. If you do use filters and bags, look for biodegradable and unbleached ones.

7. Milk and sugar

Most people put one thing or another in their hot beverage of choice. Don’t foul up your organic, fair trade, bird friendly, solar roasted brew with chemical and hormone-laden milk and sugar from a little paper packet. If you don’t do the cow thing, look for organic rice, soy, or almond milk to yin up your yang. In the US, TransFair also certifies sugar, so even your sugar can be fair trade. (Maple syrup in coffee is another well-kept secret.)

8. “Press” the issue

If the local coffee shop you love doesn’t carry coffee and tea that meet your standards, start asking politely. Starbucks has a universal policy under which they will brew a French press of fair trade coffee for anyone who asks. Take the Starbucks Challenge and see if your barista knows what Starbucks has committed to.

9. Compost the roast

Tea leaves and especially coffee grounds make outstanding compost. Coffee’s high nitrogen content has made it a fertilizer of choice since days of yore. Composting leaves and grounds helps keep organic waste out of landfills, makes great soil, and keeps waste baskets dry. If you don’t have a heap to toss it on, just spread coffee grounds on the top of your plants’ soil.

10. Gift the good stuff

Organic coffee and tea make superb gifts for friends and coworkers, as well as effective peace offerings for estranged family members and ex-lovers. It’s also a great way to get people appreciating the many benefits of a “greener” coffee or tea habit.

coffee-1.jpg
(A solar coffee roaster used by Solar Roast Coffee)
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Hard Core

1. When it comes time to clean and polish the kettle, look for safe and chemical-free methods. You can take that calcium carbonate (from hard water) out with lemon juice or white vinegar. See How to Green Your Cleaning for more.

2. Since there’s no point in using energy to boil more water than will get used, fill the mug you’ll use with water and pour that into the kettle.

3. Since man cannot live on coffee alone, God created hot chocolate. Find some certified organic and fair trade certified hot chocolate and start time traveling.

4. A sleek and well-designed reusable mug makes a great gift for anyone, caffeine addicted or not.

5. Get your workplace hooked on the pleasures of reusable mugs (ingredients: mugs, a place to wash them, and a place to keep them).

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By the Numbers

1. According to the World Bank, 17 to 20 million families grow coffee around the world. (link)

2. Coffee is the second most valuable commodity in the world after petroleum, and the U.S. is the world’s biggest coffee importer.

3. According to the Organic Trade Association, sales of organic coffee amounted to $89 million in the US in 2005, a 40.4 percent increase over the previous year.

4. According to TransFair USA, “Small family farmers grow over 50% of the world’s coffee.”

5. “U.S. retail sales of Fair Trade Certified coffee grew from less than $50 million in 2000, to nearly $500 million by 2005” (TransFair)

6. Starbucks is North America’s largest purchaser of Fair Trade Certified coffee. In 2005, Starbucks purchased 11.5 million pounds of Certified coffee (compared with 4.8 million pounds in 2004). Although this is a small percentage of their sales, it represents approximately 10% of global Fair Trade coffee imports. (PDF link)

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Getting Techie

1. What is fair trade certification?

Fair trade certification works to ensure that farmers get a fair price for their crops and good conditions under which to work. In the US, TransFair conducts certification and labeling based on standards established by Fairtrade Labeling Organization International (FLO), based in Bonn, Germany. These standards serve to protect farming traditions, make farming profitable for small and family-owned farms, prevent exploitation and forced child labor, guarantee freedom of association, and protect worker health and natural ecosystems. Farmers earn a premium for growing Fair Trade Certified coffee and tea, and get an additional premium for growing organic. (“Licensed Fair Trade importers pay $1.26/lb ($1.41/lb if organic) to Fair Trade coffee cooperatives.”) For more specifics on TransFair’s environmental standards, click here.

2. Rainforest Alliance Certification

Another trusted third-party certifier of sustainable agriculture is the Rainforest Alliance. Through their labeling program, a product can be certified if it meets their high standards of land conservation, integrated farm management practices, and fair labor conditions. In early 2007, McDonald’s restaurants across the UK agreed to exclusively sell coffee certified by the Rainforest Alliance. For more info on RA, click here.

3. Shade grown and Bird Friendly

Shade grown coffee is cultivated by allowing the presence of other beneficial plants and trees to remain, shading the coffee plants with a canopy of leaves and branches (some connoisseurs suggest that the longer maturation time for shade grown coffee brings out more flavor from the bean). Unlike this more traditional method, many larger coffee farms clear all vegetation except for the coffee plants, eliminating important habitats for animals, especially songbirds, and typically requiring more chemical inputs. Coffees that are organic and shade grown can also qualify for Bird Friendly Certification. For every pound of certified Bird Friendly coffee, 25 cents is given to Smithsonian Migratory Bird Center research and conservation programs. For more info, click here.

4. Decaf

Many conventional decaffeinated coffees go through a methylene chloride procress. To maintain organic certification, organic coffee must be treated with an approved method. Most common is the Swiss Water Method, which uses only water to remove caffeine. Tea and coffee can also be decaffeinated using supercritical CO2, which is the preferred method of high-end tea distributors.

5. Milk kills the benefits of tea?

While tea has been shown to reduce the risk of cardiovascular disease and stroke, a study conducted at the University of Berlin has found that adding dairy milk to tea eliminates these benefits. (link)

Back To Top Λ shade-grown-costa-rica.jpg (Shade grown coffee plants are part of a healthy and intact habitat. Image: Conscious Coffees)

From the Archives

Coffee

TreeHugger serves up nine Fair Trade blends from Mexico and where to find them.

For that fresh-ground flavor when camping, living off-grid, or waiting out a world war, try a hand cranked coffee grinder like this one or this one.

Coffee connoisseur and eco-urbanite Green LA Girl (aka Siel) offers up a six-step program to better, greener coffee drinking.

This reusable coffee cup comes with its own key and could be the perfect remedy for sticky-fingered coworkers.

A quick roundup of green coffee tech for the home.

A reader asks about less wasteful alternatives to single-serve coffee dispensers we see cropping up in so many offices.

Started by a group of your entrepreneurs, Simple Coffee is trying to expand the boundaries of fair trade.

There was a day when only the military had the pleasure of biodegradable coffee cups. Now Green Mountain Coffee Roasters has brought compostable coffee cups for to masses.

Kicking Horse Coffee is a triple kick: shade grown, fair trade, and organic.

Which is lighter on the planet: paper, styrofoam, ceramic? It takes a rigorous life cycle assessment to tell the whole story, and you might be surprised.

The Toddy cold brewer takes the slow and steady (and energy-free) path to brewing coffee.

TreeHugger’s Warren McLaren tackles the conundrum of the potentially toxic reusable coffee mug.

This Ontario coffee company does some of the greenest beans around, all the way from the solar drying to the carbon neutral roasting.

Even coffee giant Nescafé has something to offer in the fair trade department.

John Laumer loves his French press coffee. He chronicles his search for a new brewing devise here.

TreeHugger had the opportunity to chat with the producer/co-directory of Black Gold, a documentary about the worldwide politics of coffee.

Can the sun roast coffee? You bet. It just needs a little help from some mirrors.

Wildlife Organic Coffee from the World Conservation Society is all about Papua New Guinea.

Here’s a fair trade coffee press and mug for your fair trade roast of choice.

Vermont Coffee Company stokes its roasting engines with carbon neutral biodiesel.

CoffeeReview.com rates roasts and blends and makes fair trade coffees easy to find.

Thanksgiving Coffee from Uganda is the work of Muslim, Christian, and Jewish farming cooperative.

The GeoCup is a conceptual alternative to the single-serving coffee cup.

If sipping coffee is wasting valuable moments you might spend talking about global warming and rising sea levels, this mug can cover for you.

Tea

When “designers and connoisseurs meet for tea,” The Teastick infuser is born.

Today Was Fun offers a range of creative blended teas including Green Green Tea, which is both healthy and carbon neutral.

TreeHuggers get intimate with three world-class teas from The Groovy Mind.

TreeHugger rounds up a selection of choice leaves for brewing.

The simplicity of the reusable tea infuser as a product service system.

Treleela and Tea Forte make tea bags like the world has never seen, but are they infusion art or a packaging nightmare?

Organic, fair trade, and beyond, from Republic of Tea.

Teaology offers organic flavors like Jumpstart, Whip It, Stop the Clock, and Urban Defense.

Kicking Horse Coffee also does some kicking tea.

Organic Revolution Tea is as pleasing to look at as it is to drink, biodegradable pyramid bags and all.

Rishi Teas offers ancient varieties of artesian, hand-picked and hand-rolled teas.

Moby and his sweety operate Teany, a tea lover’s paradise in NY.

Guayaki organic yerba mate peps you up gaucho-style.

Dagoba Hot Chocolate is organic and sexy!

The Eco Kettle by Product Creation is a hot pot that heats just the right amount of water. British, of course.

Back To Top Λ glteas.jpg(Organic teas from The Great Lakes Tea and Spice Co.)

further reading

Coffee and tea are big subjects and we can’t hope to cover every aspect, but here are some resources and leads to help you dig deeper into your search for earth and people-friendly tea and coffee.

The 2006 documentary film Black Gold delves into the social and political tangle of coffee.

Bring Your Own is a site dedicated to the non-disposable, from mugs to shopping bags.

Coffee and Conservation is a site dedicated to “resources on the coffee and habitat connection for the conscientious consumer.”

Green LA Girl has been an authority as well as an agitator for fair and sustainable coffee. She is the spark behind The Starbucks Challenge and her blog is a trove of information.

Equal Exchange

Fairtrade Labeling Organizations International

Organic Trade Association

Organic Consumers Association

Rainforest Alliance

Smithsonian National Zoological Park and Bird Friendly Coffee

TransFair

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Where to Get it!

Coffee

Bird Friendly Coffee (and where to find it).

Birds and Beans

Blue Smoke Coffee

Bodum

Café Ibis

Cameron’s Coffee

Global Exchange Fair Trade Online Store

Green Mountain Coffee Roasters

The Groovy Mind

Grounds for Change

Kicking Horse Coffee

Merchants of Green Coffee

Newman’s Own Organics

Simple Coffee

Solar Roast Coffee

Sweetwater Organic Coffee Roasters

Today Was Fun

Tea

Blue Smoke Coffee

Choice Organic Teas

The Great Lakes Tea and Spice Co.

Harney & Sons

Numi Organic Tea

Revolution Tea

The Republic of Tea

Rishi Teas

Teaology

Upton Tea Importers

Dagoba Hot Chocolate

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Source:
Posted by Fresh Roaster at 00:38:43 | Permalink | No Comments »

JavaPop: Fair-Trade, Organic Coffee Soda

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Tastebuds everywhere should brace themselves for JavaPop, the nation’s first organic- and fair-trade-certified coffee soda.

Developing JavaPop has been a true labor of love,” says JavaPop founder and president Paul C. Hendler in a press release. “With the organic movement taking hold in the U.S., we wanted to provide a healthy alternative for the ready-to-drink coffee market. I’m proud of the outstanding network of coffee growers and suppliers whose products have enabled us to create an environmentally friendly, healthy and delicious beverage.”

JavaPop, which is distributed by Snapple, is available in five varieties: Espresso, Vanilla, Mocha, Hazelnut, and Caramel. It features fair-trade-certified, organic coffee beans from Green Mountain Coffee Roasters, as well as freshly pressed organic cane juice.

Another nice touch: JavaPop uses recycled packaging materials, including recycled and repurposed bottles. ::JavaPop

Source:

http://www.treehugger.com/files/2007/03/javapop_fair_tr.php

Posted by Fresh Roaster at 00:31:14 | Permalink | No Comments »

America Runs on Fair-Trade Dunkin’

Dunkin' Donuts

Dunkin’ Donuts has never broadcast the fact that all its espresso, cappuccinos, and lattes are 100 percent-certified fair trade. Till now, that is, if you can call placing a blink-and-you’ll-miss-it fair-trade sticker on its store doors tooting its own horn.

In this age of corporate-social-responsibility initiatives and greenwashing, this relatively demure PR stance borders on mindboggling. One coffee giant would be screeching this fact from the mountaintops, or, at the very least, the Columbia Center in downtown Seattle, if it upped the ante with such a bold, progressive move, rather than merely providing lip service. Apparently—among the java titans, at least—that’s the Dunkin’ Difference.

Let’s compare numbers between the two chain stores: 100 percent of Dunkin’ Donuts’ espresso-based coffee is fair-trade-certified, compared with Starbucks’ 3.7 percent. Because of its prodigious reach, however, Starbucks is North America’s largest purchaser of fair-trade coffee, which makes its purchasing decisions hardly inconsequential.

But what’s the big deal about fair trade, you may ask?

Fair trade ensures that small farmers in developing countries receive equitable compensation for their labors, or what counts as a living wage in their country of origin. Too often, they watch their hard-earned profits whisked away by predatory middlemen.

By demanding fair-trade products, you’re leveraging your power as a consumer to push for better trading conditions and fair returns for marginalized producers and workers. Third-party certification groups audit the companies that bear their seal, so you’re not just taking them at their word, which self-certification makes you do.

TreeHugger believes that sustainable, equitable trade, not aid, can help alleviate poverty in the developing world. To learn more about fair-trade-certified products in the United States, visit the Web site of Transfair U.S.A., the only third-party certifier of fair-trade products in America. ::Dunkin Donuts

Source:

http://www.treehugger.com/files/2007/08/dunkin_donuts.php

Posted by Fresh Roaster at 00:26:51 | Permalink | No Comments »

Friday, September 21, 2007

OneCup Documentary

Filmed in the mountains of Timor-Leste, January 2006, One Cup at a Time is a portrait of the struggles of coffee farming in the poorest country in Asia.

Among the immense everyday difficulties faced by the coffee producer communities, health concearns are paramount.

The film illustrates the benefits Timorese farmers and producer communities receive though their participation in the international Fair Trade System, whilst highlighting the need for increased awareness of ethical trade and support for farmers in developing nations.

Movie Link ->

http://www.thescarab.org/FullDoc.html

Source:

www.onecupthefilm.com

Posted by Fresh Roaster at 20:11:34 | Permalink | No Comments »