Starbucks to unveil instant coffee
Don’t have time to wait for a latte or a pot of coffee to brew?
Starbucks Corp. is hoping it has an answer – one that might seem anathema to its followers: instant coffee.
The Seattle-based coffee merchant said Friday it plans to unveil an instant coffee product next week. The coffee, the company said, will be introduced at events in New York and other cities.
The arrival of an instant java at Starbucks, which made its name on brewed and exotic coffee concoctions, comes after about 20 years of development, the company said. Starbucks said the technology it uses could launch it into a market that pulls in about $17 billion in annual global sales.
Starbucks (NASDAQ:SBUX) has more than 16,000 stores, with more than 80 cafes and kiosks in Central Ohio. The company entered Columbus with its cafes in 1999.
The company in its year ended Sept. 29 earned $315.5 million on $10.4 billion in revenue.
Source: http://www.bizjournals.com/columbus/stories/2009/02/09/daily45.html
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